The childishly cutesy pictures on the new 50ps are targeting getting the unfit and sportless into exercise.
Janet Tyler said "I saw this drawing on the back of a 50p and thought "aww he looks nice", even though it looks like he's breaking his on a fence. It's something called the "high jump" or something. This happens at the "Olympics". I have seen adverts for it, but I thought that the rings were to do with that car company Audi."
Designer Shaun Tyler (no relation) said "Women haven't got a clue when it comes to sport, take offside for example. If they can't understand it from three blokes shouting slightly different things at them in the pub and then sighing and using a pint glass and salt and pepper pots to demonstrate, while she sits looking bored and patronised, then we need to find a different way. My design of using the shapes on playstation buttons and no words seems to us to be accessible, understandable and came from months of meetings down the pub."
After laughing derisively and saying "Oh love" patronisingly, the design and PR team for 2012 have decided on four designs: the high jump, offside, lbw and how to run a marathon without pissing yourself.
Sir Barty Stewartson, Head of Olympic PR, "We drew up a shortlist, then selected the final four designs. We did have five, but couldn't come up with a design that explains how to throw overarm without endangering others that would fit on the back of a 50p."..
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